Hook · 0–3s
FOG
"The price of sickness is higher than the price of prevention."
Direct to camera, slight lean-in. Text fades in as you say the line.
Value · 3–21s
FOG
£X test vs. years of "just managing it"
Test, don't guess
Text sits top so your face isn't covered while you talk through the cost comparison.
Mic Drop · 21–26s
FOG
"Prevention feels optional — until sickness makes it mandatory."
DM FOG →
Slower delivery, hold the pause for a beat before this line fades in.